McDonald's in marketing deal with LeBron James
Reuters US Online Report Sports News | 2010-01-28 19:23:37
<div><p>CHICAGO (Reuters) - McDonald's Corp on Thursday said it was starting a marketing relationship with National Basketball Association star LeBron James.</p><p>The world's largest hamburger chain said it will kick off the multiyear deal by having James, a six-time NBA all-star with the Cleveland Cavaliers, appear in a remake of a popular television ad the company aired during the 1993 Super Bowl. Terms of the deal were not disclosed.</p><p>"LeBron is an all-star, both on the court and in the community," Neil Golden, McDonald's USA chief marketing officer, said in a statement.</p><p>James will appear with Dwight Howard on CBS in a commercial during the pregame show for this year's National Football league championship game on February 7. The spot will be an updated version of the now-famous commercial known as "Nothin' but net," which featured then-NBA stars Michael Jordan and Larry Bird.</p><p>In that spot, Jordan and Bird, both now retired, played a game for Jordan's Big Mac, where "the first one to miss, watches the other one eat." It involved making difficult basketball shots the other had to copy.</p><p>(Reporting by Ben Klayman; editing by Gunna Dickson)</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=67988828&bid=informcom" /></div><div id="copyright"><div>
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